Marketing Questions and Answers
Prepare for your Marketing exam with our growing list of marketing past questions and answers.
Prepare for your Marketing exam with our growing list of marketing past questions and answers.
The channel member who does not take title to goods is the
retailer
wholesaler
agent
distributor
Correct answer is C
No explanation has been provided for this answer.
An example of merchandising activity is
canvassing for customers by salesmen
displaying product at the retail store
distribution of goods to customers
sales call by salesmen
Correct answer is B
No explanation has been provided for this answer.
The creation of awareness for product at the point of sale is
sales promotion
sampling
personal selling
merchandising
Correct answer is B
No explanation has been provided for this answer.
Coupon is used as a sale promotional tool targeted at
wholesalers
consumers
retailers
salesmen
Correct answer is B
No explanation has been provided for this answer.
A reason for granting quantity discount is to
encourage prompt payment
encourage bulk purchases
make sales outlet popular
encourage competitions
Correct answer is B
No explanation has been provided for this answer.
An example of a non-personal means of reaching the target audience by an identified sponsor is
personal selling
coupon
sales promption
billboard
Correct answer is D
No explanation has been provided for this answer.
Which of the following activities is not a function of advertising? It
informs the audience about a product
reminds the audience about a product
is used in place of personal selling
encourages middlemen to stock a product desired
Correct answer is D
No explanation has been provided for this answer.
A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively.
What is the retailer's profit per bag of rice if he incurs an additional cost of N500 on each bag of rice?
N3,000
N3,500
N4,000
N4,500
Correct answer is B
No explanation has been provided for this answer.
A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively.
What is the company's mark-up on cost?
28.6%
35%
40%
71.4%
Correct answer is C
No explanation has been provided for this answer.
The purpose of feedback from customers who use a company's product is to
train marketing staff
improve the quality of products
determine distribution channel to adopt
determine the promotional tool to adopt
Correct answer is B
No explanation has been provided for this answer.
Operations Assistant at the African Development Bank Group (AfDB)
Finance & Operation Officer at African Union
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Shift Nurse at Nigeria LNG Limited (NLNG)
Facilities / Process Engineer at Aspen Energy Nigeria Limited
Communication Officer at the Wildlife Conservation Society (WCS)
Customer Service Representative (Entry-level) at FHON Consulting
Mechanical Engineer at Huko Advisory Services Limited
Business Development Officer at Huko Advisory Services Limited
