Marketing Questions and Answers
Prepare for your Marketing exam with our growing list of marketing past questions and answers.
Prepare for your Marketing exam with our growing list of marketing past questions and answers.
An information required for marketing planning is
product quality control mechanism
company's recruitment policy
previous year's sales volume
company's finacial policy
Correct answer is C
No explanation has been provided for this answer.
The last stage in the consumer buying decision process is
information search
evaluation of alternatives
problem recognition
post-purchase decision
Correct answer is D
No explanation has been provided for this answer.
At what stage in the buying process does a consumer consider product attributes of valuable brands?
Alternative search
Alternative evaluation
Purchase decision
Post-purchase decision
Correct answer is B
No explanation has been provided for this answer.
Which of the following statements explains an organizational market
Buyers are widespread
Buyers are price conscious
Purchasing is on first-come, first-serve basis
Purchasing is done by trained personnel
Correct answer is B
No explanation has been provided for this answer.
Companies that purchase goods for further processing is an example of
a consumer market
an industrial market
a reseller market
a government market
Correct answer is B
No explanation has been provided for this answer.
Milk, sugar and bread bought by Amaka for her children's breakfast is an example of
shopping goods
convenience goods
specialty goods
unsought goods
Correct answer is B
No explanation has been provided for this answer.
In marketing, the term product refers to
any item that can be seen or touched
anything that can be offered for consumption
goods and ideas
packages' design and warranty
Correct answer is C
No explanation has been provided for this answer.
Which marketing mix element is applicable when a firm provides parking space for it's customers?
process
people
price
promotion
Correct answer is D
No explanation has been provided for this answer.
A feature of product as a maketing mix element is
credit terms
warranty
cash discount
allowances
Correct answer is B
No explanation has been provided for this answer.
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