Sales Director Duties & Responsibilities

The role and function of a Sales Director includes the following duties and responsibilities:

Researching new markets and using the data to forecast sales, set performance goals, review strategies to increase revenue, and set operating budgets.
Devising and implementing new business initiatives and sales strategies and monitoring their effectiveness.
Ensuring effective training programs for Sales Representatives, assigning trained Sales Representatives to various territories, and setting their sales goals, revenue targets, and key performance indicators.
Presenting quarterly and annual sales results to the board.
Presenting the company's products and services at conferences and events.
Monitoring the sales activities of competitors and utilizing appropriate ideas.
Securing large accounts with the national accounts team and negotiating contract agreements with customers.
Overseeing the company's sales growth by evaluating sales reports and capitalizing on particular products or services.
Increasing the efficiency of business procedures by meeting with operational and sourcing departments.
Meeting with Sales Managers to assess the sales team's performance and overseeing the performance management of under-performing staff members.

Note that this is not an exhaustive list of Sales Director duties and responsibilities. Job functions for specific Sales Director roles may vary, depending on the industry and type of employer.

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