Assistant Manager, Wholesale Development at Golden Penny Food Limited - Flour Mills of Nigeria Plc

Flour Mills of Nigeria Plc has been a part of the lives of Nigerians at home and abroad. Our global vision is to be a leading foods company in Africa providing high quality and affordable products in the most convenient ways to consumers through world class brands like Golden Penny Flour, Golden Penny Semovita, Goldenvita, Golden Pasta and Golden Noodles. The Company's flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria.

We are recruiting to fill the position below:

Job Title: Assistant Manager, Wholesale Development

Location: Nigeria

Purpose

• Drive wholesale business growth by managing key distributors, optimizing sales strategies, and ensuring seamless product distribution to enhance market penetration and revenue.

The Job

• Develop and execute wholesale sales strategies to achieve business objectives.
• Manage relationships with key distributors to drive sales volume and brand visibility.
• Identify and onboard new wholesale partners to expand the distribution network.
• Train and mentor the wholesale sales team to improve efficiency and performance.
• Collaborate with supply chain and logistics teams for seamless order fulfillment.
• Evaluate market trends, competitor activities, and customer feedback to refine strategies.
• Prepare reports and insights on wholesale sales performance for management review.
• Monitor sales performance and analyze data to implement strategic improvements.
• Ensure proper stock management and replenishment to maintain product availability.
• Lead sales initiatives, promotions, and pricing strategies to boost wholesale sales.

Qualifications​

• Minimum requirement: Bachelor’s Degree in Business Administration, Marketing, Sales, or a related field.

Experience:​

• Minimum of 5 - 8 years of sales experience, preferably in FMCG or wholesale distribution.
• Added Advantage: Experience in route-to-market (RTM) strategies and key account management

The Person Must Have:​

• A strong understanding of wholesale market dynamics, distributor management, and route-to-market structures.
• Strong negotiation, communication, and relationship-building skills to manage wholesalers, key accounts, and internal teams.
• Good planning and organizational abilities to implement trade programs, track execution, and ensure channel efficiency.
• Proven ability to develop and execute wholesale growth strategies that drive volume, visibility, and market penetration.
• Excellent analytical skills to assess market opportunities, monitor sales performance, and guide data-driven decisions.

How to Apply
Interested and qualified candidates should:
Click here to apply

Note: State your region in the email subject