Which marketing mix element is applicable when a firm provides parking space for it's customers?
process
people
price
promotion
Correct answer is D
No explanation has been provided for this answer.
A feature of product as a maketing mix element is
credit terms
warranty
cash discount
allowances
Correct answer is B
No explanation has been provided for this answer.
A set of controllable variables that a firm uses to pursue it's objectives is
product mix
product concept
selling concept
marketing mix
Correct answer is D
No explanation has been provided for this answer.
A company's orientation that concentrates on mass distribution and low cost of it's products is a
product concept
production concept
marketing concept
selling concept
Correct answer is B
No explanation has been provided for this answer.