Sales Development Representative Duties & Responsibilities

The role and function of a Sales Development Representative includes the following duties and responsibilities:

Developing sales strategies to draw in potential buyers or to solicit new potential customers.
Initiating contact with potential customers through cold-calling or responding to inquiries generated from advertisements.
Creating relationships with customers to identify their potential needs and qualify their interests and viability to drive sales.
Presenting product information to customers once you have identified their needs.
Moving solid leads through the marketing funnel, connecting them to a salesperson, and arranging in-person meetings, emails, or phone calls.
Following-up with potential customers who expressed interest but did not purchase any goods or services.
Performing regular follow-up calls or emails and facilitating communication with existing customers to ensure their satisfaction and identify new potential needs.
Collaborating with sales executives to ensure the company's goals and targets are met.

Note that this is not an exhaustive list of Sales Development Representative duties and responsibilities. Job functions for specific Sales Development Representative roles may vary, depending on the industry and type of employer.

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