Visual Merchandiser Duties & Responsibilities

The role and function of a Visual Merchandiser includes the following duties and responsibilities:

Plan, create and execute overall business visual merchandising strategy
Design appealing merchandise displays in order to attract visitors to the store
Design various window displays and signs as well as special promotions displays and signs
Test different visuals and compare results
Adjust displays in order to promote new products and special offerings
Work and collaborate with suppliers
Keep abreast with industry and market trends
Identify and track key KPIs
Produce and present KPI reports
Manage budget and track costs and expenses
Collaborate with other store staff

Note that this is not an exhaustive list of Visual Merchandiser duties and responsibilities. Job functions for specific Visual Merchandiser roles may vary, depending on the industry and type of employer.

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