Advertising Manager Duties & Responsibilities

The role and function of an Advertising Manager includes the following duties and responsibilities:

Overseeing advertising department operations and staff members.
Working with staff members, clients, or an ad agency to establish and meet projects goals and establish and enforce budgets and timelines.
Initiating and directing research efforts.
Collecting and analyzing data and presenting it to other parties, including management and clients.
Participating in the hiring and evaluating employees within the advertising department.
Providing expert advice on marketing and advertising methods for new or existing products or services.
Developing advertising strategies to increase buyer interest in products or services.
Monitoring project progress from planning to execution to ensure it remains focused and evaluate its effectiveness.
Negotiating contracts specifications and terms with clients or other external parties.

Note that this is not an exhaustive list of Advertising Manager duties and responsibilities. Job functions for specific Advertising Manager roles may vary, depending on the industry and type of employer.

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