Area Sales Manager Duties & Responsibilities

The role and function of an Area Sales Manager includes the following duties and responsibilities:

Managing, training, and providing overall guidance to the sales team of an assigned territory.
Setting reasonable sales targets to be achieved by the sales team.
Utilizing outbound telephone calls, email communications, and face-to-face meetings with customers to close sales.
Developing and sustaining long-term relationships with customers.
Implementing a sales management process to assist the sales team in identifying and prioritizing key customers and prospects.
Monitoring the performance of the sales team and motivating members to meet or exceed sales targets.
Collecting customer feedback and providing updates to senior management.
Traveling to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.

Note that this is not an exhaustive list of Area Sales Manager duties and responsibilities. Job functions for specific Area Sales Manager roles may vary, depending on the industry and type of employer.

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