Brand Strategist Duties & Responsibilities

The role and function of a Brand Strategist includes the following duties and responsibilities:

  • Conducting extensive primary and secondary research.
  • Staying up-to-date on consumer research and market trends.
  • Analyzing research, data and trends.
  • Meeting and presenting to clients.
  • Briefing and collaborating with creative teams.
  • Leading ideation and brainstorming sessions.
  • Creating competitive reviews and situational analyses.
  • Identifying insights, challenges and opportunities.
  • Developing brand architecture, positioning and strategy.
  • Writing compelling brand stories.

Note that this is not an exhaustive list of Brand Strategist duties and responsibilities. Job functions for specific Brand Strategist roles may vary, depending on the industry and type of employer.

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