Brand Strategist Duties & Responsibilities

The role and function of a Brand Strategist includes the following duties and responsibilities:

  • Conducting extensive primary and secondary research.
  • Staying up-to-date on consumer research and market trends.
  • Analyzing research, data and trends.
  • Meeting and presenting to clients.
  • Briefing and collaborating with creative teams.
  • Leading ideation and brainstorming sessions.
  • Creating competitive reviews and situational analyses.
  • Identifying insights, challenges and opportunities.
  • Developing brand architecture, positioning and strategy.
  • Writing compelling brand stories.

Note that this is not an exhaustive list of Brand Strategist duties and responsibilities. Job functions for specific Brand Strategist roles may vary, depending on the industry and type of employer.

Share on

Recommended

Brand Strategist Job description

Brand Strategist Salary in Nigeria

Brand Strategist Interview questions

Brand Strategist Cover letter

Brand Strategist CV

Brand Strategist Jobs in Nigeria

Similar job descriptions

Marketing Manager job description

Social Media Specialist job description

Traffic Acquisition Manager job description

Content Writer job description

Blog Manager job description

Customer Intelligence Manager job description

Community Manager job description

Campaign Manager job description

Search Engine Marketing Specialist (SEO/SEM) job description

Managing Editor job description

Marketing Strategist job description

Presenter job description

Web Editor job description

SEO Analyst job description

Marketing Specialist job description

Marketing Intern job description

Content Developer job description

Proofreader job description

Sub-editor job description

Interpreter job description