Recruitment Marketing Specialist Duties & Responsibilities

The role and function of a Recruitment Marketing Specialist includes the following duties and responsibilities:

Plan and implement a recruitment marketing and employer branding strategy to attract high-quality applicants
Plan and manage recruitment media campaigns and newsletters
Track, measure and report on campaign results
Oversee company’s career site and suggest improvements
Create engaging job descriptions
Identify the tactics and platforms that will be most effective in reaching a specified target audience
Create and implement strategies for building a talent network/talent community
Communicate regularly with HR department to get a clear view of company’s hiring needs and organizational goals
Work closely with HR department to develop creative ways for addressing recruitment challenges
Suggest new ideas for improving candidate experience and engagement
Research marketing and advertising trends in the staffing industry
Keep abreast of new trends in social media channels
Design and plan recruiting events
Serve as brand ambassador at various events, like career fairs or on-campus recruiting events
Generate monthly updates for company’s leadership about upcoming recruitment marketing initiatives
Create monthly reports on key recruitment marketing metrics

Note that this is not an exhaustive list of Recruitment Marketing Specialist duties and responsibilities. Job functions for specific Recruitment Marketing Specialist roles may vary, depending on the industry and type of employer.

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