Sales and Marketing Manager Duties & Responsibilities

The role and function of a Sales and Marketing Manager includes the following duties and responsibilities:

Oversee day-to-day sales, monitoring, and forecasting to better understand the market
Continually assess our marketing techniques and their efficacy in affecting sales
Stay up-to-date on current market trends
Work collaboratively with the sales team to assess current projections
Own ultimate responsibility for successfully meeting or exceeding sales goals
Collaborate with marketing team to creatively reach more potential customers
Take calculated risks to increase profitability and brand recognition
Work in a hands-on fashion, building the team—provide motivation and inspiration
Set the precedent for excellence through leading by example
Cultivate and deepen client relationships and partnerships that add value

Note that this is not an exhaustive list of Sales and Marketing Manager duties and responsibilities. Job functions for specific Sales and Marketing Manager roles may vary, depending on the industry and type of employer.

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