Digital Marketing Executive Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Digital Marketing Executive:

  • BSc/BA in marketing or relevant field
  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills

Note that this is not an exhaustive list of Digital Marketing Executive skill, qualifications and experience. Job requirements for specific Digital Marketing Executive roles may vary, depending on the industry and type of employer.

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