Marketing Officer Duties & Responsibilities

The role and function of a Marketing Officer includes the following duties and responsibilities:

Contribute in the implementation of marketing strategies
Support the marketing manager in overseeing the department’s operations
See all ventures through to completion and evaluate their success using various metrics
Prepare content for the publication of marketing material and oversee distribution
Conduct market research to identify opportunities for promotion and growth
Organize and attend marketing activities or events to raise brand awareness
Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.)
Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence
Collaborate with managers in preparing budgets and monitoring expenses

Note that this is not an exhaustive list of Marketing Officer duties and responsibilities. Job functions for specific Marketing Officer roles may vary, depending on the industry and type of employer.

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