Customer Intelligence Manager Duties & Responsibilities

The role and function of a Customer Intelligence Manager includes the following duties and responsibilities:

  • Conduct regular competitive research
  • Investigate product and service offerings of competitors
  • Compare to our offerings and do the gap analysis 
  • Conduct buyer journey research to help our team optimize our website, marketing touchpoints, and sales approach 
  • Attend events and interact with customers
  • Survey customers to get data and insights
  • Make decisions and plans depending on insights
  • Present insights to other teams and departments 

Note that this is not an exhaustive list of Customer Intelligence Manager duties and responsibilities. Job functions for specific Customer Intelligence Manager roles may vary, depending on the industry and type of employer.

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