Digital Marketing Executive Duties & Responsibilities

The role and function of a Digital Marketing Executive includes the following duties and responsibilities:

Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors

Note that this is not an exhaustive list of Digital Marketing Executive duties and responsibilities. Job functions for specific Digital Marketing Executive roles may vary, depending on the industry and type of employer.

Share on