Market Researcher Duties & Responsibilities

The role and function of a Market Researcher includes the following duties and responsibilities:

Advising clients/senior management on how to best use research findings;
Managing budgets.
Briefing interviewers and researchers;
Undertaking ethnographic research (observing people in their homes and other environments);
Using statistical software to manage and organise information;
Monitoring the progress of research projects;
Meeting and liaising with clients to negotiate and agree research projects;
Preparing briefs and commissioning research;
Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments;
Liaising with and managing survey staff;
Moderating focus groups;
Writing and managing the distribution of surveys and questionnaires;
Analysing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts;
Formulating a plan/proposal and presenting it to the client or senior management;
Writing detailed reports and presenting results;

Note that this is not an exhaustive list of Market Researcher duties and responsibilities. Job functions for specific Market Researcher roles may vary, depending on the industry and type of employer.

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