Marketing Manager Duties & Responsibilities

The role and function of a Marketing Manager includes the following duties and responsibilities:

Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
Identifying new customers.
Supporting sales and lead generation efforts.
Directing, planning and coordinating marketing efforts.
Communicating the marketing plan.
Developing each marketing campaign from start to finish.
Researching demand for the organization's products and services.
Evaluating competitors.
Handling social media, public relation efforts, and content marketing.
Creating promotions with advertising managers.
Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
Compiling lists describing our organization's offerings.
Developing and managing advertising campaigns.
Organizing company conferences, trade shows, and major events.
Building brand awareness and positioning.
Evaluating and maintaining a marketing strategy.

Note that this is not an exhaustive list of Marketing Manager duties and responsibilities. Job functions for specific Marketing Manager roles may vary, depending on the industry and type of employer.

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