Campaign Manager Duties & Responsibilities

The role and function of a Campaign Manager includes the following duties and responsibilities:

Devise marketing campaigns with the intent of creating leads and acquiring customers.
Recruit, brief and manage contract or freelance staff to work on campaigns.
Oversee the quality of the content created by copywriters and designers to ensure that brand identity is adhered to.
Ensure content created is accurate and error-free.
Continuously assess and report on the results of campaigns and implement improvements where necessary.

Note that this is not an exhaustive list of Campaign Manager duties and responsibilities. Job functions for specific Campaign Manager roles may vary, depending on the industry and type of employer.

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