Social Media Strategist Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Social Media Strategist:

Degree in Marketing or similar relevant field
x years of experience as a Social Media Strategist or similar role
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Practical knowledge of SEO and web traffic metrics
Critical thinker and problem-solving skills
Team player
Good organizational and time-management skills
Great interpersonal and communication skills
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design
Outstanding multitasking skills

Note that this is not an exhaustive list of Social Media Strategist skill, qualifications and experience. Job requirements for specific Social Media Strategist roles may vary, depending on the industry and type of employer.

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