Brand Manager Duties & Responsibilities

The role and function of a Brand Manager includes the following duties and responsibilities:

Researching and analyzing consumer behavior, market trends and competitor activity.
Establishing budgets, performance specifications and sales estimates.
Developing and implementing strategies that resonate with the target market.
Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
Building brand awareness and increasing brand value and profitability.
Increasing product sales and market share.
Measuring and reporting on campaign performance and assessing KPIs and ROI.
Collaborating with different teams such as marketing, creative, legal, etc.
Overseeing the production of advertisements, promotional materials and mail campaigns.
Ensuring that messaging and marketing activities are aligned with brand and company values.

Note that this is not an exhaustive list of Brand Manager duties and responsibilities. Job functions for specific Brand Manager roles may vary, depending on the industry and type of employer.

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