Content Creator Duties & Responsibilities

The role and function of a Content Creator includes the following duties and responsibilities:

Research on industry-related topics
Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides
Utilize various digital publishing platforms to create structured drafts
Target content to specific audiences and focus on trending topics
Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn
Suggesting new ways to promote company offerings and to reach consumers.
Conduct keyword research and employ SEO best practices to optimize content
Analyse web traffic to measure the success of the content (e.g. conversion and bounce rates)

Note that this is not an exhaustive list of Content Creator duties and responsibilities. Job functions for specific Content Creator roles may vary, depending on the industry and type of employer.

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