Digital Marketing Strategist Duties & Responsibilities

The role and function of a Digital Marketing Strategist includes the following duties and responsibilities:

  • Build, plan and implement the overall digital marketing strategy
  • Manage and train the rest of the team 
  • Stay up to date with latest technology and best practices
  • Manage all digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage digital marketing budget
  • Oversee all the company's social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Build and inbound marketing plan
  • Motivate digital marketing team to achieve goals 
  • Monitor competition and provide suggestions for improvement

Note that this is not an exhaustive list of Digital Marketing Strategist duties and responsibilities. Job functions for specific Digital Marketing Strategist roles may vary, depending on the industry and type of employer.

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