Digital Project Manager Duties & Responsibilities

The role and function of a Digital Project Manager includes the following duties and responsibilities:

Design and implement digital media campaigns according to business goals
Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc.
Maintain and manage all social media channels
Liaise with Marketing, Sales and Product development teams
Suggest and implement direct marketing methods
Suggest strategies and methods for improvement
Work to improve our brand presence
Regularly track and get insights into competitors' strategies
Develop and monitor ROI and KPIs
Stay up-to-date with digital media technologies and latest trends

Note that this is not an exhaustive list of Digital Project Manager duties and responsibilities. Job functions for specific Digital Project Manager roles may vary, depending on the industry and type of employer.

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