Marketing Assistant Duties & Responsibilities

The role and function of a Marketing Assistant includes the following duties and responsibilities:

  • Help write content for marketing materials, such as brochures, newsletters, etc.
  • Assist in producing, editing, assembling, printing and filing of qualifications, proposals and presentations
  • Provide strong client support and coordination for customers
  • Perform analysis from questionnaires to understand customer needs
  • Contribute ideas for improving marketing standards and processes
  • Assist with market research activities
  • Gather and review marketing data from various channels
  • Assist with maintaining the website, social media, blog platforms and database systems

Note that this is not an exhaustive list of Marketing Assistant duties and responsibilities. Job functions for specific Marketing Assistant roles may vary, depending on the industry and type of employer.

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