Marketing Manager Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Marketing Manager:

B.Sc/MSc degree in Marketing or related field
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns

Note that this is not an exhaustive list of Marketing Manager skill, qualifications and experience. Job requirements for specific Marketing Manager roles may vary, depending on the industry and type of employer.

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