Public Relations Executive Duties & Responsibilities

The role and function of a Public Relations Executive includes the following duties and responsibilities:

Plan, implement and manage public relations strategies
Organize and manage various Public Relations activities
Measure performance of each activity and event
Work with marketing team to ensure match with the corporate brand
Arrange and coordinate interviews
Research and gather opportunities for sponsorships
Build and maintain relationships with journalists, influencres and politicians
Determine KPIs for PR
Measure and produce reports on PR KPIs and each PR campaign
use different channels to optimize campaign's reach and success
Stay up to date with PR and industry trends and best practices

Note that this is not an exhaustive list of Public Relations Executive duties and responsibilities. Job functions for specific Public Relations Executive roles may vary, depending on the industry and type of employer.

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Public Relations Executive Duties & Responsibilities

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