Public Relations Executive Duties & Responsibilities

The role and function of a Public Relations Executive includes the following duties and responsibilities:

  • Plan, implement and manage public relations strategies 
  • Organize and manage various Public Relations activities 
  • Measure performance of each activity and event
  • Work with marketing team to ensure match with the corporate brand
  • Arrange and coordinate interviews
  • Research and gather opportunities for sponsorships
  • Build and maintain relationships with journalists, influencres and politicians
  • Determine KPIs for PR
  • Measure and produce reports on PR KPIs and each PR campaign
  • use different channels to optimize campaign's reach and success 
  • Stay up to date with PR and industry trends and best practices

Note that this is not an exhaustive list of Public Relations Executive duties and responsibilities. Job functions for specific Public Relations Executive roles may vary, depending on the industry and type of employer.

Related

Public Relations Executive Job description

Public Relations Executive Salary in Nigeria

Public Relations Executive Interview questions

Public Relations Executive Cover letter

Public Relations Executive CV

Public Relations Executive Jobs in Nigeria

Similar job descriptions

Digital Media Specialist job description

Media Coordinator job description

Blogger job description

Content Writer job description

Channel Marketing Manager job description

Public Relations Officer job description

Customer Intelligence Manager job description

Writer job description

Copywriter job description

Digital Marketing Director job description

Marketing Operations Analyst job description

Sales and Marketing Manager job description

Public Relations Specialist job description

Proposal Writer job description

Content Manager job description

Web Editor job description

Influencer Marketing Specialist job description

Brand Strategist job description

Blog Manager job description

Director of Marketing Analytics job description