Public Relations Specialist Duties & Responsibilities

The role and function of a Public Relations Specialist includes the following duties and responsibilities:

Create PR plans and strategies
Improve the quality of company’s voice via different online and offline channels
Serve as a first contact person for all media queries
Write press releases, media announcements, speeches and other PR copy
Prepare presentations for media briefings and other meetings
Build and maintain targeted media lists, and nurture relationships with key reporters
Monitor and analyze effectiveness of PR campaigns and communicate insights to management
Collaborate with external stakeholders including public affairs offices, consumer organizations, and professional societies
Organize and oversee company events such as fairs, open day, seminars, conferences etc.
Provide effective crisis management solutions in the times of need
Suggest effective ways of peaceful resolving any internal or external disputes
Conduct research and analyze public opinion

Note that this is not an exhaustive list of Public Relations Specialist duties and responsibilities. Job functions for specific Public Relations Specialist roles may vary, depending on the industry and type of employer.

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