Branch Manager Duties & Responsibilities

The role and function of a Branch Manager includes the following duties and responsibilities:

Research local market conditions
Identify current and prospective sales and expansion opportunities
Develop forecasts, financial objectives and business plans
Meet business goals and metrics
Share knowledge and insights with other branches and headquarters
Manage budget and allocate resources appropriately
Address customer and employee satisfaction issues promptly
Adhere to high ethical standards
Comply with all regulations/applicable laws
Prepare and present reports on market movement and penetration
Direct all operational aspects such as distribution operations, customer service, human resources, administration, marketing and sales
Bring out the best of branch’s personnel by providing training, coaching, development and motivation
Locate areas for improvement
Propose corrective actions

Note that this is not an exhaustive list of Branch Manager duties and responsibilities. Job functions for specific Branch Manager roles may vary, depending on the industry and type of employer.

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