Digital Account Manager Duties & Responsibilities

The role and function of a Digital Account Manager includes the following duties and responsibilities:

  • Build long-term relationships with clients 
  • Investigate and determine clients wants and needs
  • Plan and implement digital strategies for clients
  • Always work towards those goals
  • Optimize web content in order to improve SEO
  • Present and train on social media strategies to clients
  • Analyze effectiveness of digital campaigns 
  • Recommend, design and implement digital projects to increase their ROI
  • Set up a list of KPIs to track for each client
  • Prepare and present reports on their progress
  • Keep abreast with new trends in digital technology

Note that this is not an exhaustive list of Digital Account Manager duties and responsibilities. Job functions for specific Digital Account Manager roles may vary, depending on the industry and type of employer.

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