Market Researcher Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Market Researcher:

B.Sc degree in Statistics, Marketing or related field
Proven market research experience
Ability to interpret large amounts of data and to multi-task
Strong communication and presentation skills
Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
Search engines, web analytics and business research tools acumen
Familiarity with CRM programs
Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
Working knowledge of data warehousing, modelling and mining
Strong analytical and critical thinking

Note that this is not an exhaustive list of Market Researcher skill, qualifications and experience. Job requirements for specific Market Researcher roles may vary, depending on the industry and type of employer.

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