Market Researcher Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Market Researcher:

  • B.Sc degree in Statistics, Marketing or related field
  • Proven market research experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge of data warehousing, modelling and mining
  • Strong analytical and critical thinking

Note that this is not an exhaustive list of Market Researcher skill, qualifications and experience. Job requirements for specific Market Researcher roles may vary, depending on the industry and type of employer.

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