SEO Specialist Duties & Responsibilities

The role and function of a SEO Specialist includes the following duties and responsibilities:

Testing various search engine marketing techniques and web designs;
Liaising with various clients and departments;
Strategizing ways to improve optimization and explaining the need for changes to an existing site;
Performance analysis and reporting;
Developing strategy for increasing in-bound traffic
Making the site search engine readable by working with meta tags & robots.txt files.
Deciding Page titles, headers, sub-headers.
Analyzing, reviewing and making changes to websites so they are optimized for search engines;
Link building
Studying competing websites and learning from their SEO efforts.
Making design changes
Choosing optimized domian and web page names for the website
Developing original content to include key phrases and effective headlines to receive increased traffic;
Keyword research and manipulation;
Page content optimization;

Note that this is not an exhaustive list of SEO Specialist duties and responsibilities. Job functions for specific SEO Specialist roles may vary, depending on the industry and type of employer.

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