Traffic Acquisition Manager Duties & Responsibilities

The role and function of a Traffic Acquisition Manager includes the following duties and responsibilities:

Build, plan and implement traffic acquisition strategy
Identify key traffic acquisition KPIs and metrics
Monitor and manage online campaigns
Build online engagement and exposure strategy
Analyze keywords, web traffic, and market trends
Work with growth teams
Track, measure and analyze user engagement and conversions
Track and manage multiple lead generation channels
Increase organic traffic
Perform SEO research and identifying effective content and keywords
Implement best Search Engine Optimization (SEO) practices and techniques
Prepare and present reports on marketing strategy
Stay up to date with latest technologies and best practices
Build a strong back-link acquisition strategy
Build relationships and networks with bloggers, journalists and industry influencers

Note that this is not an exhaustive list of Traffic Acquisition Manager duties and responsibilities. Job functions for specific Traffic Acquisition Manager roles may vary, depending on the industry and type of employer.

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