Media Buyer Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Media Buyer:

B.Sc/BA in Marketing, Advertising or related field
Proven experience as Media Buyer or similar role; experience in digital media is preferred
Familiarity with media-buying, planning and research
Organizational and multitasking abilities
Attention to detail
Critical thinking skills
Interest in following advertising and media trends
Working knowledge of media analytics software (e.g. comScore)
Excellent communication and negotiation skills

Note that this is not an exhaustive list of Media Buyer skill, qualifications and experience. Job requirements for specific Media Buyer roles may vary, depending on the industry and type of employer.

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